Is a click the same as a social media share?
Since we are on a business trip this week, Jim and I decided to hand the laptop back and forth and discuss the difference between engagement on blog posts vs. promotion and shares of blog posts via...
View ArticleFinding the quality of social media
When a new social media network appears on the scene, how do you decide whether to join or not? Are you concerned with its shiny newness and that it’s become popular talk among your friends and family?...
View ArticleDoes size improve quality on social media networks?
When I shared the following topic suggestion with Shelby earlier this week, we both loved the idea and thought the posts would be easy to write. Is it the size of the network or the way in which you...
View ArticleWhy move conversations between social media networks?
First, Shelby and I wanted to let you know that we are going to change up our weekly blog post and our Twitter chat, #shehechat which the blog post supports. For more than a year now, we’ve mostly...
View ArticleHow do you automate being human in social media?
As a review, we wanted to let you know that we have changed up our weekly blog post and our Twitter chat #shehechat that the blog post supports. Last week, we introduced our single post format...
View ArticleSocial Media Doesn’t Work
This is week #3 of our #shehechat single post format published on Thursday each week. We are keeping the posts shorter for a couple of reasons. Many folks don’t get time to review the post until right...
View ArticleSocial Media 2012: The good, the bad and the ugly
Participating in and observing the social media scene in 2012 has proven to be interesting for Shelby and me. Social media is no longer just a shiny new play thing. So you begin to notice the warts and...
View ArticleHow is photo sharing faring in social media?
There has been quite a lot going on in the social media world concerning photo sharing in the last few weeks. Changes in how photos are handled by major networks such as Instagram and Twitter have...
View ArticleYour turn: Tell us the topics for 2013
We hope you all had a very happy holiday season. We plan to bring #shehechat back from our holiday break next week. As we continue our strategic planning in the new year, we’d love to hear from our...
View ArticleWhat are your social media goals for 2013?
During our holiday planning break, we’ve been working on our strategy for 2013 and asking ourselves some tough questions. One of our most daunting tasks turned out to be determining our individual and...
View ArticleCan you trust online reviews and the critics who create them?
#shehechat occurs on Twitter at 8 p.m. CST on Thursday nights. Tonight’s topics Do you trust online reviews and why? Do you leave online reviews and through what services? Do you tend to leave positive...
View ArticlePreview social media to grow your group or organization
This Saturday, Shelby is going to join me for our Audi Club of Wisconsin ice driving event. Our plan is that she will live tweet the event as a test to see if we can increase interest in the club and...
View ArticleHow to use social media to grow your organization
We participated in an Audi Club of Wisconsin ice driving event this past weekend. Shelby reported the event through social media and we’d like to share our experience. Before that though, below are...
View ArticleHow do you respond to a social media hack?
We took a week off from #shehechat last week while I was cruising the Caribbean. In fact, I took time off of social media almost altogether. It was interesting that when I first came back, Twitter was...
View ArticleCentral Wisconsin Social Media Conference takeaways
Whenever we attend or speak at a conference, we like to share our takeaways with the #shehechat community. During an event we share our experiences over social media, and then afterwards we like to...
View ArticleSocial media as an engagement multiplier
For #shehechat this week, we are going to address the topic of social media as an engagement multiplier. Social media allows individuals and businesses of all sizes to not only broadcast messages; but...
View ArticleIs public shaming in social media effective?
Have you ever had a bad experience at a restaurant, during a flight or at a hotel? Sure, we all have. Do we share those nightmares with our friends and family? Of course we do. And how often do we...
View ArticleIs social media your water cooler?
Our friend Chris Brogan often refers to social media as “his water cooler.” As two kids who work from our respective home offices, we know what he means. What we are exploring in tonight’s #shehechat...
View ArticleWhen the cloud fails you …
So many of us conduct our business in the cloud these days. Therefore, we’ve come to depend upon it heavily and, when it fails us, we find ourselves frustrated and struggling to find workarounds to get...
View ArticleDo you ever grow tired of social media?
Do you ever grow tired of social media? Do you ever open up your Twitter app, read through your stream, get annoyed and just close the app immediately? Are you sick of seeing inspirational quotes and...
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